The business has changed. The way it operates must change with it.
VGL & Co. helps founders and organizations strengthen the operations, systems, people infrastructure, and leadership required for the next stage of growth.
Four areas. One connected business.
Operations shape what leadership can focus on. Systems shape how the operation runs. Leadership shapes where the business is going. When one is off, all of them feel it.
Addressing one part without understanding the rest can leave the underlying problem unresolved.
VGL & Co. connects strategy, operations, systems, and leadership so the improvements support one another and strengthen the business as a whole.
Most service-based businesses get stuck at the same intersection: the operations are not built for the growth, and the leader has not fully stepped into what the business now requires. We work at both levels.
Because you cannot fix one without addressing the other.
01 OPERATIONS CONSULTING
Build the structure behind the work.
Growth becomes harder when the way work gets done has not grown with the business. Processes may change depending on who is completing them. Important information may live in people’s heads.
Technology may be present without working together effectively. The owner may still be involved in routine decisions that should no longer depend on them.
We help businesses:
Strengthen their operational foundation through clearer processes, documented workflows, organizational structure, role clarity, technology, automation, reporting, and practical business systems.
This work is often the right fit when the business feels harder to run than it should, even though the team is busy and the necessary tools appear to be in place.
02 Business Systems Architecture
Your business has grown. Your systems have not kept up. We fix that.
When a business is moving fast, the foundation is usually the last thing anyone has time to build. Then one day the cracks are everywhere and the only way forward is to stop and do the work. This is that work.
We come in, assess what is actually happening across your operations, your systems, and your team, then design and build what the business needs to function at the level it is already operating at. We start with a full business diagnostic — your operations, systems, technology, processes, and team structure assessed from the outside in.
Engagements are scoped per project, typically 30 to 90 days depending on business size and complexity.
03 Executive Coaching
Lead at the level your business now requires.
The leadership required to build a business is not always the same leadership required to grow it.
As the organization becomes more complex, leaders must make stronger decisions, communicate more clearly, delegate more effectively, and create capacity for the work only they can do.
Executive Coaching is a private working partnership for founders, business owners, and executives navigating growth, transition, increased responsibility, difficult decisions, or changes in how they need to lead.
The work is grounded in operational experience and connected to the realities of the leader and the business.
75-minute Sessions may focus on:
Decision making, leadership development, delegation, communication, team dynamics, executive presence, capacity, and the transition from operator to executive.
04 Advisory and Fractional COO
Bring senior operational leadership into the room.
Some business challenges require more than a single project or coaching conversation. They require ongoing strategic guidance, accountability, coordination, and operational leadership.
We help founders and organizations clarify priorities, align strategy with execution, strengthen accountability, and determine what the organization needs next.
Advisory
Advisory support provides founders, executives, and leadership teams with ongoing strategic guidance, decision support, and accountability without an embedded operating role.
The work may involve strategic planning, priority setting, leadership alignment, organizational decisions, growth planning, business systems strategy, and operational problem solving.
Fractional COO
Fractional COO support provides more embedded senior operational leadership for organizations that need consistent direction, coordination, execution, and follow through without hiring a full time executive.
The work may involve translating strategy into operational priorities, coordinating initiatives, strengthening accountability, supporting leadership teams, managing change, and building the structure required for continued growth.
How Engagements Begin
The right starting point depends on what the business needs.
Some clients need clarity around one specific issue. Others need help designing and implementing operational improvements. Some need an ongoing strategic partner or senior operational leader.
We begin by understanding the situation, identifying what is creating friction, and determining the level of support that makes sense.
Business Operations Assessment
All Operations, Systems Architecture, Advisory, and Fractional COO engagements begin with a Business Operations Assessment.
This focused working session allows us to evaluate the current operation, identify gaps and opportunities, and prioritize what should happen next.
Based on what we identify, support may continue through a focused consulting engagement, an Advisory Retainer, or a Fractional COO engagement.
Business Operations Assessment investments start at $500, based on business size and complexity.
Strategy and Advisory Session
Executive Coaching and focused leadership support begin with a Strategy and Advisory Session.
This conversation gives us the opportunity to understand what the leader is navigating, identify the areas that need attention, and determine whether a single session or continued coaching support is appropriate.
Single Coaching Strategy sessions start at $300, starting from 75 minute to 3-hour intensives.
The Approach
01 Assess
We understand the business, the current operation, the goals, and the points of friction.
02 Design
We determine what needs to change and develop practical recommendations based on how the business actually works.
03 Implement
We help create the processes, systems, documentation, technology, training, and structure needed to put the plan into action.
04 Optimize
We refine what has been built as the organization grows, changes, and develops new needs.
Technology Experience
Technology should support the operation, not complicate it.
We evaluate technology based on the needs of the business rather than a preferred vendor or platform.
Our experience includes Google Workspace, Microsoft 365, ClickUp, Asana, HubSpot, HoneyBook, Slack, Zapier, Notion, GitHub, Anthropic, ChatGPT, Gemini, and NotebookLM.
The goal is not to add more software. It is to create a technology environment that supports how the business needs to operate.
“VGL & Co. is professional and discreet. With a team across Europe and the United States, leadership was struggling to navigate the different dynamics. Veronica implemented the structure, support, and communication we lacked. Our ongoing work with Veronica and her team has been a turning point for us.”
David Powell CTO, SK
Not sure which service fits?
You do not need to diagnose the business before reaching out.
We begin by understanding what is creating friction, what needs to change, and what should happen first.
We intentionally limit the number of active client engagements so each client receives the appropriate level of attention.